Endorsments

  • This book is a very insightful trip inside the realm of luxury, and a brilliant analysis of its leadership challenges and paradoxes. When I joined Cartier 25 years ago, I believed the brand would be better off if it was slightly more rational. It only took me a couple of years to realize that it was precisely the opposite. This book explains why such a paradox is the norm in Luxury, not an exception....
    Cyril Vigneron
    Managing Director, Cartier Europe