• The characteristics of talent which determine a brand’s success; the chemistry that needs to be established between the brand’s DNA, the personality and skills of the CEO and those of the Art Director, are all clearly underscored by the authors. It is this special alchemy which balances respect for the brand’s history with the way it is and will be projected....
    Chantal Gaemperle
    Group EVP Human Resources & Synergies, LVMH