Category Archives: News

Invitation to June 19th Conference & Cocktail with Hurun

On Wednesday 19 June, the authors would like to invite you to a Conference & Cocktail on “Staying Relevant to the Chinese Luxury Consumer in 2013” . Over the course of the evening, Rupert Hoogewerf, Chairman + Chief Researcher of Hurun Report, will be releasing his updated report on the size of the market, updates to the rich list, key trends including collections, investments, lifestyle, etc… Michel...

What faces for luxury in China?

The image strategies of luxury brands used in China (both mainland China and Hong Kong) are very different from each other and deserve a closer look. I distinguish three typical cases: Case 1: Upmarket beauty brands set up shop using European models, thus imposing western beauty standards. In contrast, the mass-market brands chose to use Chinese models - they were obliged to do so considering the...

LV: A Dreary Invitation To a Voyage

Louis Vuitton has unveiled its new campaign "L'invitation au voyage" – an ad film currently shown in theatres in France. An enigmatic teaser (a woman / a key / a letter / the Mona Lisa...) whetted the appetite of internet users. One could not help but be reminded of the method used by Dior two years ago when it launched the "Lady Dior" series.  When...