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LTM featured in WWD!

LUXURY’S GOT TALENT? With its reputation for brand building and expertly managing creative talents, the luxury sector could be the next executive hunting ground for industries ranging from banking to automotive. So says Gilles Auguste, coauthor of “Luxury Talent Management,” a new 258-page hardcover book published by Palgrave Macmillan that’s billed as the first of its kind. Auguste, who penned the textbooklike tome with fellow luxury adviser...
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LTM featured in The Australian!

Luxury talent management: Leading and managing a luxury brand (Michael Gutsatz and Gilles Auguste; Palgrave Macmillan, 258pp.) This is a cracker of a read, awash with economic, marketing and psychological insights. The authors focus on how luxury brands survive, thrive and, sometimes as the generations pass, dive, but their ideas and information apply much more broadly. For a start, luxury isn't what it used to be...
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UN EXCELLENT OUVRAGE POUR MIEUX APPRÉHENDER CETTE INDUSTRIE

5.0 étoiles sur 5 UN EXCELLENT OUVRAGE POUR MIEUX APPRÉHENDER CETTE INDUSTRIE 16 juillet 2013 Par BERTRAND A KHAWAM D'une mise en page et d'une lecture aérées, ce remarquable ouvrage nous dépeint sans prétention mais avec lucidité et grande expertise l'industrie du Luxe, ses clés, ses mécanismes, son intelligence, son éthique, sa raison d'être, sa réussite. Indispensable traduction à faire en langue chinoise. Messieurs les auteurs, à quand le...
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A MUST READ IF YOU ARE INTERESTED BY TALENT, BY LUXURY, OR BY BOTH !

5.0 out of 5 stars A MUST READ IF YOU ARE INTERESTED BY TALENT, BY LUXURY, OR BY BOTH ! June 2, 2013 By Daniel Gaujac It offers an insiders' view of TALENT in LUXURY Groups ( LVMH, Kering , Richemont ) and family businesses ( CHANEL, HERMES ). Essentiel reading if you interested by questions such as : - Should I work in luxury ? - How to deal...
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Une perle rare!

5.0 étoiles sur 5 Une perle rare! 18 juin 2013 Par Marie France Pochna Ce livre parcourt le territoire devenu mondial en quelques années de l'industrie du luxe pour tirer la quintessence de ce qui constitue son objet et sa raison d'être, la création et la vie de marques spécifiques en ce domaine. Les auteurs offrent une analyse éclairée et captivante des talents qui constituent la clé de...
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Invitation to June 19th Conference & Cocktail with Hurun

On Wednesday 19 June, the authors would like to invite you to a Conference & Cocktail on “Staying Relevant to the Chinese Luxury Consumer in 2013” . Over the course of the evening, Rupert Hoogewerf, Chairman + Chief Researcher of Hurun Report, will be releasing his updated report on the size of the market, updates to the rich list, key trends including collections, investments, lifestyle, etc… Michel...
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A conversation with…

A conversation with... Michel Gutsatz - Professor & Director of MBAs at Euromed Management (Marseille & Shanghai) &  Gilles Auguste - Senior Adviser at Sociovision, an independent consulting agency specializing in the monitoring of socio-cultural change. From Palgrave Macmillan's Author Corner - March Edition Michel and Gilles talk about their recently published book Luxury Talent Management and the issues and opportunities that resonate in the luxury industry...
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What faces for luxury in China?

The image strategies of luxury brands used in China (both mainland China and Hong Kong) are very different from each other and deserve a closer look. I distinguish three typical cases: Case 1: Upmarket beauty brands set up shop using European models, thus imposing western beauty standards. In contrast, the mass-market brands chose to use Chinese models - they were obliged to do so considering the...
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LV: A Dreary Invitation To a Voyage

Louis Vuitton has unveiled its new campaign "L'invitation au voyage" – an ad film currently shown in theatres in France. An enigmatic teaser (a woman / a key / a letter / the Mona Lisa...) whetted the appetite of internet users. One could not help but be reminded of the method used by Dior two years ago when it launched the "Lady Dior" series.  When...
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