Michel Gutsatz

Michael Gutsatz

MICHEL GUTSATZ is Director of MBA Programs at Euromed Management, responsible for leading and developing their MBA programmes in France & China and Advisor at The Scriptorium Company, a leading Brand Strategy Agency.

Prior to that Michel was Managing Director at White Spirit, an Image Strategy Agency, and Human Resources and Internal Communication Director of the Bally Group in Switzerland.

Michel also created and developed the MBA in International Luxury Brand Management at ESSEC business school.

He is a leading expert and commentator in brand management and strategy and runs a highly successful industry blog, BrandWatch at www.michelgutsatz.com, which is a key resource for branding professionals.

Available from